ABOUT US

About Tais Froggatt:

Tais, an Australian designer, has held a passion for fashion since childhood, surrounded by industrial sewing machines in her mother's Crow's Nest fashion store. Her upbringing immersed her in textiles and the industry from a young age.

The Journey:

Tais embarked on diverse career paths, including fashion styling, interior design, property styling, yoga teaching, super yachting, and personal assisting in the UK. Despite these varied experiences, felt a longing for more and a desire to pursue her true passion.

Finding Purpose:

After years of extensive global travel and self-discovery, Tais realised that every experience contributed to her personal growth. Being creative and making her own clothing has always been in the blood, leading her to embrace her genuine love for fashion.

Craftsmanship and Storytelling:

Tais designs are hand- made. She combines her love for clothing and tailored designs to weave stories into each garment. 

Her designs reflect her summer months in Villefranche - Sur - Mer a resort town in the Provence-Alpes-Côte d'Azur region on the French Riviera, months spent by the sea, deep in contemplation.

Tais's Vision:

An individual doesn’t need a massive wardrobe & it’s much better to be more selective when it comes to fashion. Buy key pieces that you love and can continue to wear.

By being more selective with your fashion purchases, Investing in higher quality timeless fashion pieces this commitment will in the long term mean better impact on the planet.

While you might need to wait longer to get your garment, Its worth the wait! 

Each timeless garment is designed to make individuals feel confident, classy, and enriched, Wearing the designs we hope feel good & it brings you Joy & happiness.

Feel Good, Look Good:

Tais's label embodies the spirit of becoming the best version of yourself, self-discovery, self-love, self-esteem & escapism.

Conclusion:

Our clothing reflects our ethos: doing what feels right. We hope you feel confident & free in Tais's creations, knowing that they are handmade with alot of love xx